Marshall's Field in Chicago将会在06年改名为Macy's

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Marshall's Field in Chicago将会在06年改名为Macy's

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2005-09-21 19:17:00

Field's no more
Chicago retail icon to become Macy's in '06

By Becky Yerak
Tribune staff reporter
Published September 20, 2005, 10:36 PM CDT

The Marshall Field's name, as identified with Chicago as its lakefront and its skyline, is being erased in favor of a Manhattan moniker--Macy's.

This move kills off a 153-year-old brand that survived the Chicago Fire but now succumbs to bottom-line concerns of its new owner, Cincinnati-based Federated Department Stores Inc.

Rapid consolidation and competition from both high-end stores such as Nordstrom and discounters such as Target and Wal-Mart have conspired for years against regional chains like Marshall Field's, leaving them with neither the buying clout nor the advertising power to compete.

With the 62 Marshall Field's stores becoming Macy's, Federated will complete the national footprint it has long sought to make the chain, known as the backdrop in the holiday film "Miracle on 34th Street,'' a powerhouse.

That reasoning was little comfort for Chicago shoppers.