1. Amazon is suitable for experienced sellers.

There are the largest number of American sellers on the Amazon platform, while Chinese sellers account for about 30% of the market share. Today, it is more difficult to enter the Amazon cross-border e-commerce platform. The platform has strict standards and specifications for the registration process and product quality, and Amazon has certain requirements for the operational professionalism of cross-border sellers. If sellers don’t know much about the platform, they can easily be shut down due to violations, and the risk is high. In the future, Amazon will compete with products. If the product is not good, it is likely to be eliminated, so early advertising costs are necessary and the investment will be relatively large.

2. AliExpress is suitable for sellers with high budgets.

AliExpress is a cross-border e-commerce platform established by Alibaba, so it is known as the "International Taobao Edition". Because of this, express cross-border e-commerce has a full Chinese operation interface, which is convenient for Chinese sellers to operate. The platform's fault tolerance is relatively high (the merchant rating system cycle is 2 natural months), the fittest survive, and product launches are prevented, which can protect the core business and achieve a certain balance. However, AliExpress’s deposit starts at 10,000, and the cost of doing AliExpress is relatively high.

It is recommended for sellers with high investment budget and supply chain advantages.

3. There are restrictions on Wish entry.

Wish cross-border e-commerce platform has always been called the American version of Pinduoduo. As one of the three major cross-border e-commerce platforms, many sellers have reported that the product audit time on the Wish platform is too long (up to two months); commission charges are high; and the logistics method is immature: it can only Self-delivery, no official logistics. Moreover, Wish is currently on an invitation-only basis and has certain entry requirements.

Therefore, it is recommended that existing sellers on the Wish platform build more store groups, and new sellers can wait again.

4. Lazada is suitable for brands to settle in.

Lazada is a Southeast Asian e-commerce platform launched by Alibaba. Its target markets are users in Indonesia, Malaysia, the Philippines and Thailand. The platform focuses on branding and refined operations, so Lazada is very supportive of traffic to mall flagship stores.

Therefore, Lazada is suitable for brand sellers who want to open up the Southeast Asian market.

5. Shopee has multiple policy supports and is easy to operate.

The Shopee cross-border e-commerce platform is the most popular e-commerce platform in Southeast Asia, ranking first in shopping application downloads all year round. The operating rules of the platform are simple, easy to use, and it is guided by dedicated personnel. Shopee focuses on the Southeast Asian market, making it easier for sellers to choose products due to similar cultures. Unlike the Lazada platform, Shopee's brand strategy is more inclusive. Both brand sellers and small and medium-sized sellers can obtain corresponding policy support and sales strategy guidance on the platform. In addition, Shopee has a warehouse in China. Sellers do not need to use international logistics and can be sent directly to domestic transfer stations, and the rest can be left to the platform.

The Southeast Asian market has a huge demographic dividend and rapid economic development. Sellers who want to enter the Southeast Asian market and consider cross-border e-commerce platforms can choose the one that suits them based on the characteristics of the above platforms, among which the Shopee platform is a good choice.

The above are several common cross-border e-commerce platforms and their characteristics in the market. When choosing a platform to settle in, sellers can choose a platform that suits them based on the characteristics of the platform and their own advantages. As long as they operate carefully in the later period, they will definitely be able to obtain good benefits.

6. There are restrictions on the entry of Meikeduo, and the conditions are high

Meikeduo is known as the eBay of Latin America. As one of the largest emerging cross-border e-commerce platforms in Latin America, it basically occupies half of Latin America. The current platform traffic is also very large, and the current threshold for development and entry is also high. It is suitable for some novices to settle in. Although the advantages of the platform are very potential, the threshold has discouraged many sellers who want to settle in. The third-party merchants who set up and settle in have raised the agency fees to tens of thousands to hundreds of thousands. If there is no It is recommended not to participate based on actual business experience and ability.

7. There are restrictions on aibape’s entry, and there are many policies and benefits.

aibape Europe's emerging cross-border e-commerce platform first serves the European region, but after strategic deployment, it has also won a certain market share in South America. Most of the sellers on aibape are European and North American, and it has not yet fully attracted investment in Asia because of its establishment time. There is only 9 years left. If we fully attract investment in Asia, there is still great potential and space for cross-border sellers in Asia. Aibape and Meikeduo have some similarities, that is, they have set up their own overseas warehouses overseas.

Overseas sellers can send the goods to overseas warehouses for custody in advance. The custody is free as long as the storage does not exceed 30 days.

For storage beyond 30 days, a certain percentage of custody fees will be charged. Overseas warehouses will also put some hot-selling products on their own procurement platforms to share with other cross-border sellers. Other cross-border sellers can also purchase and ship goods from overseas warehouses.

At the same time, as an emerging platform, it will have some traffic support for cross-border sellers, making it relatively easier to operate.